Jaxse Story

Our Story: The Heart and Purpose of Jaxse

Welcome to Jaxse, where performance and wellness meet inclusivity and resilience. Our mission is to provide innovative products and services that support diverse lifestyles and activities, empowering individuals to thrive in every aspect of life.

The Meaning Behind Jaxse

Jaxse takes its name from the Greek hero Jason, a symbol of leadership, strength, and perseverance. Inspired by his legendary journey with the Argonauts, Jaxse embodies the drive to overcome challenges and move forward. The name Jaxse is also inspired by the Greek meaning of "Jason" as "to heal," reflecting our dedication to fostering wellness and empowering transformative journeys. The addition of the “x” represents modern innovation and a commitment to progress.

Our logo, depicting ocean waves meeting the shore, reflects resilience and forward motion—values that are woven into every product we create.

The Jaxse Purpose

Jaxse was created to empower individuals of all backgrounds and abilities. Whether you’re training for your next goal, pursuing wellness, or simply navigating life’s challenges, our high-performance gear and wellness essentials are designed to support your journey.

We focus on providing quality products that inspire confidence and help you reach your potential. While we embrace eco-conscious practices wherever possible, Jaxse is about meeting your needs first, with products that deliver on durability, comfort, and performance.

The Founder’s Journey

Our story is deeply personal to our founder, Jason Petriello. As someone who has battled Crohn’s disease since childhood, Jason understands the importance of resilience, adaptability, and living with purpose. His experiences inspired him to create a brand that supports others through their challenges, helping them persevere and thrive.

Jaxse reflects Jason’s journey and his belief that wellness is about more than just physical performance—it’s about supporting every individual’s unique path.

Our Mission

To provide innovative products and services that support diverse lifestyles and activities, fostering wellness and inclusivity for all.

This mission drives everything we do, ensuring Jaxse is here for anyone seeking products that align with their goals and values.

Join the Movement

Jaxse is more than a brand; it’s a community. By choosing Jaxse, you’re joining a movement that values resilience, progress, and purpose.

Thrive with Purpose. Thrive with Jaxse.